Privacy Policy

At Swaadya ("we", "us", or "our"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place orders, or interact with our services. By using our website and services, you agree to the terms outlined in this policy.

1. Information We Collect

We collect information that you provide directly to us, as well as information that is automatically gathered when you use our website.

1.1 Personal Information You Provide

• Account Information: Name, email address, phone number, and password when you create an account.
• Order Information: Billing address, shipping address, payment details, and order history when you make a purchase.
• Contact Information: Name, email, phone number, and message content when you contact us via our contact form, email, or phone.
• Newsletter: Email address when you subscribe to our newsletter.

1.2 Automatically Collected Information

• Device Information: Browser type, operating system, device type, and screen resolution.
• Usage Data: Pages visited, time spent on pages, click patterns, and referring URLs.
• Location Data: Approximate location based on your IP address.
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: Processing and delivering your orders, sending order confirmations, shipping notifications, and invoices.
• Customer Support: Responding to your inquiries, resolving complaints, and providing assistance.
• Account Management: Managing your account, preferences, and order history.
• Personalization: Tailoring product recommendations, offers, and content to your interests and purchase history.
• Marketing Communications: Sending promotional emails, offers, and newsletters (you can opt out at any time).
• Website Improvement: Analysing usage patterns to improve our website, user experience, and product offerings.
• Fraud Prevention: Detecting, preventing, and addressing fraud, security breaches, and illegal activities.
• Legal Compliance: Meeting our legal obligations and enforcing our Terms & Conditions.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

• Service Providers: Trusted third-party companies that help us operate our business, including payment processors (Razorpay), shipping partners, cloud hosting providers, and email service providers.
• Analytics Partners: Services like Google Analytics that help us understand website usage patterns (all data is anonymised).
• Legal Requirements: When required by law, court order, or governmental regulation, or to protect our rights and safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Types of cookies we use include:

• Essential Cookies: Required for the website to function properly (e.g., session management, shopping cart, security tokens).
• Performance Cookies: Help us understand how visitors use our website by collecting anonymous analytics data.
• Functional Cookies: Remember your preferences, such as language, region, and login details.
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• PCI-DSS compliant payment processing through Razorpay (we never store your full card details).
• Regular security audits and vulnerability assessments.
• Access controls to limit who within our organisation can view personal data.
• Secure data storage with encrypted databases and regular backups.

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will promptly notify affected users in the event of a data breach.

6. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Opt-Out: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us.
• Data Portability: Request a machine-readable copy of your data.
• Restrict Processing: Request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please contact us at privacy@swaadya.com. We will respond to your request within 30 days.

7. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party services you interact with.

8. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete the information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: